Wednesday, February 3, 2010

The 6 Pillars for the Network Marketer

Michael Dlouhy created the 5 pillars for evaluating a network marketing business. I critiqued them in another blog post. I’ve created my own 6 pillars for the network marketer. Regardless of how wonderful the business is, you as a network marketer need these pillars to be successful.

Pillar #1: Don’t join any network marketing company unless you are going to give 100% of your effort to your success.

Have you ever joined a network marketing business because a friend convinced you that it was a great company and when you joined you would make a lot of money? Did you then just sit there waiting for the money to pour in? Network marketing is work just like any other business. Unless you give it 100%, you will not reap the rewards.

Pillar #2: Join a network marketing company whose products or services you truly believe in and you will use. Don’t join it just because you think you are going to make a lot of money or because someone else told you that it is a great company because it meets the 5 pillars of success or any other criteria.

Just because someone else tells you that a company is great, if you don’t like the products or services, you will not have the passion to promote them and will quit when obstacles become too great.

Pillar #3: Do not join a company that requires you to stock products every month just to keep your membership if you are not going to be able to sell or use them. You will either become overwhelmed or resentful and this will keep you from being successful.

Network marketing companies thrive on requiring their distributors to purchase a quota of product each month. It benefits them but it only benefits you if you are able to resell the product or if you would have purchased the product for your personal use anyway. If you can’t see how you can move the product, don’t join the company because you will end up spending more money than you make and will have a garage full of merchandise you don’t know what to do with.

Pillar #4: Don’t do it alone. The key to success in network marketing is building a strong team that will support you. Look for a strong upline leader and allow them to help you build a strong downline.

When you look for a company to join, look for a builder in the company and hop on board with them. Make sure that it is someone who believes in training their team and with whom you feel comfortable voicing challenges and asking for help. Keep in mind that there are many successful network marketers who are great at closing the sale but who are not trainers or team builders. Then follow the strategies of your team leader to build your own downline.

Pillar #5: Educate yourself on new ways to promote your business. Do not blindly follow one leader. Listen to many leaders and choose the methods that work best for you.

Technology and the internet have changed how network marketers can promote their business. The options are vast and growing to allow you to connect personally with potential recruits from around the world. Use online methods to promote your business. Don’t rely solely on techniques that worked in the pre-internet age.

Pillar #6: Become your own leader so people will want to follow you. Learn how to brand yourself to stand out among the crowd.

Instead of promoting your business opportunity to anyone who will listen including family and friends who have no interest in what you are doing, learn how to position yourself as a leader in your field using attraction marketing so that recruits will ask you how they can join your business.

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