Ezine Advertising Secrets from a Millionaire Marketer

I was fortunate to learn some valuable ezine advertising secrets recently from millionaire marketer Daegan Smith who has been marketing on the internet for over 5 years. He uses a variety of advertising methods including pay-per-click and content marketing. He shared his secrets to one of his favorite advertising methods, ezine advertising. Use these valuable tips to grow your business.

Don’t just advertise in any ezine. You need to focus your advertising budget toward an ezine which caters to your prospects. Make a list of 100 ezines or newsletters in your niche. A valuable resource for finding these ezines is Directory of Ezines. You can have access to the Directory of Ezines for $97 per year or $197 for a lifetime membership. If this is out of your budget, you can create your list for free by doing a search engine search of your niche plus ezine or your niche plus newsletter.

Once you have your list of 100, look at each ezine’s website. Does it look professional? Is it a serious ezine for your niche? If it claims to have a million subscribers but offers you an ad for $30, this is not a serious ezine and you will be throwing your money down the drain.

Once you have examined the websites for the 100 ezines, you will probably be left with about 50 ezines that qualify. Open a new email account with Yahoo or Google and subscribe to each ezine. Look at the ezines that you receive to see which ones work best for your offer. The only ones that you want to consider are newsletters with solo ads. This is very important so I will repeat it. Only consider newsletters or ezines with solo ads.

Whittle your ezine choices down by this criterion and now you will have probably about 25 ezines that qualify. Contact the publisher of each of these ezines. Tell them that you are a happy subscriber to their ezine and you feel that you have a good match for their subscriber base. Ask them how well their ads pull from their newsletter. Ask them if anyone else has marketed anything similar in the past and how did it do. Probably only about 4 of the publishers will respond. Only send money to publishers who respond.

The speed of growth is important for a newsletter. Ask the publisher how fast the subscriber base is growing. Discount about 60% whatever they tell you. You want to advertise with a newsletter that is growing and not one that is dying out.

Daegan Smith uses the same ad for every publication. He has tested this ad and knows that if it isn’t working that it is the publication and not his ad. When you are starting out, you may need to test different forms of the ad until you find one that gets the best response. If he pays $100 for an ad and it doesn’t pull at all or he makes a small amount, say $20, he pulls the ad. If on the other hand, he makes $80, he will contact the publisher and see if he can advertise the ad on a long term contract like 6 months for just $80 per month. This way he should at least break even each month and if the ezine subscription is growing by 10% a month, chances are good that he will soon start to make money.

Daegan has a 2 minute solo ad formula for the best results and here it is:

Subject Line: How to get XYZ Results in ZYX Time Free
If you are sick and tired of (problem, problem. problem), then this will be the most important website you ever see.
Link to website
Headline of Website
Line to website

The goal with the solo ad is to get people to click on your link, not to sell them with the ad. Once the prospect is on your website, capture their name and email address so that if they don’t purchase immediately, you still have a chance to get a sale down the road.

To learn more marketing tips from Daegan Smith, go to https://daegansmith.infusionsoft.com/go/freedvdbootcamp/meriberi/

Make Money on the Internet Immediately with Affiliate Programs

If you are like many people, you are looking for a way to make money on the internet. But getting started can be a daunting task. If you sell your own product, you need to set up a sales website to send customers to, figure out how you are going to get money from people and how you are going to market your product to get customers to come to your website. If you have little or no knowledge of html code, don’t have the first clue as to how to write effective ad copy and don’t know the difference between adwords and adsense, you will have a lot to learn before you can get your website up and running with cash pouring in from thousands of customers.

I hope you have a product that you want to sell on the internet and I hope that you can get your website set up to make money from it.

In the meantime, try something simpler so you don’t tear your hair out or get a migraine headache from frustration. The easiest way to start making money online is to sell affiliate products. The capture page is already set up. The merchant account or way for customers to pay online is already set up. All you do is market your affiliate link which redirects to the capture page of the product. When the customer buys, you get paid. Instead of learning webpage design, professional copywriting, shopping cart and merchant account set up, you can concentrate on learning how to market the site.

Since marketing is key to making money on the internet, the more you learn about marketing, the faster you will start making money. Two places to concentrate your marketing efforts are Google and Facebook. On Google, you can sponsor ads for keywords that describe your product. When a person clicks on your ad, you will pay Google the amount you have bid for that keyword. This is called pay-per-click marketing. Facebook ads work in a similar way but have a different audience. They appear on the right side of people’s profiles and can be chosen according to information listed in the person’s profile so that ads are targeted to customers who have a predisposition to be interested in your product. Both Google and Facebook have tutorials for creating and marketing ads.

To find affiliate products that you want to sell, set up accounts at Clickbank and/or Plimus. You can browse through the available products and sign up for the product that appeals to you most. Use your knowledge from the tutorials on Google and Facebook to place ads and start making money right away.

Online Marketing to a Local Audience

Do you sell to a local market? Where are you putting your advertising? It used to be that you could buy a big ad in the Yellow Pages, buy an ad in the local newspaper and mail circular and your business would be thriving. More people are using the internet and smart phones to find businesses that meet their local needs. According to Web Pro News, consumers are going online for 70% of their business searches. This includes search engine searches, internet yellow pages, local search sites and mobile phones. If you aren’t going after this market, you are losing 70% of your potential business. The way things are going, it looks like you will lose an even larger share in the future. Local newspapers are closing right and left for lack of readership. Yellow Pages are going the way of the horse shoe. There will always be people who use them, but the majority of younger people just do a search with their phone or computer.

Of the online searches, Google has a 65% share and growing. Yahoo is next with 18%, Bing with about 10%. Ask with almost 4% and AOL which used to be a strong presence has less than a 3% search rate.

It only makes sense with these statistics that you need to get a website and market on Google at the very least. You can rank high for specific keywords that target your business so when a consumer puts the keyword in the search, your website will be one of the first that he sees. This is done through search engine optimization, having pertinent content on your website and through content marketing, i. e. writing articles about aspects of your business and doing videos about aspects of your business showing yourself as an expert in your field. This is all free marketing. You can also use pay-per-click marketing to have a sponsored ad on Google so when a customer types in an appropriate keyword for your business, your ad will pop up even if other businesses have beaten you with search engine optimization to rank higher for content. The more you are willing to pay for pay-per-click, the higher your ad will appear on the page.

I am not suggesting that you get rid of your Yellow Page ads all together, at least not yet. I am just suggesting that you slowly move your advertising dollars to the internet to maximize the exposure for your business. People will gladly print out internet coupons as they will cut them out of the newpaper or circular. Having a website also allows you to have contests and run surveys to maximize your business results.

I am putting together an ebook to help business owners who would like to set up their internet advertising themselves. I am an expert with online marketing and will be happy to help you market your business online if you do not have the time or expertise to do it yourself. You can email me at meri@merihoward.com to get a quote.