Friday, December 25, 2009

Website Design for Profits

When building a website to make money as opposed to a personal one that showcases your talents or interests, it is important to make it easy for your visitors to give you their money. For that reason, you want to keep your site simple so that the visitor will understand how to purchase what you are selling.

First off, make the website easy to load. If you put a lot of Flash on the site that takes minutes to load, chances are you will lose visitors to another site that opens more quickly because people are impatient and want to see results.

Keep your visitor’s eyes focused on what you are selling. Do not distract them with flashing signs and animated gifs or links that will take them away from your webpage.

If you are selling just one item, you can use a service like Clickbank or 2Checkout to process your orders. If you have several items for sale such as an online store, you will need a shopping cart program and a merchant account.

Design your website so that a customer can purchase your items easily by clicking a button which takes them to a secure webpage where they can enter their credit card or bank information. It is helpful to have a phone number or live chat on your page so that customers can talk to someone to get help if they have questions or problems in processing their order. This idea alone will set you apart from most internet companies.

To increase profits, add an additional item or two on your order page to upsell your customer. You will find that a certain percentage of your customers will purchase the related item and that will increase your profits.

Another way you can make money with your website is to have your customers opt in to get free newsletter, ebook or other free information by having a form on your website requesting the name and email address of your visitors. You can use the free information opt in to grow your customer list and sell to them over and over again. You can use a third party service like AWeber or Get Response to make the form and store the information of your customers.

If you are just starting out, setting up a website yourself can be daunting and chances are you don’t have a lot of money to hire a web designer. Luckily, there are many web designers around the world who will be happy to design your site for you for a reasonable fee. Go to websites like or to find designers that will either work for a fixed bid or a small hourly rate.

Do not let your lack of internet knowledge keep you from having a profitable website. The money that you spend on a knowledgeable web designer will come back to you quickly as your customers discover how easily they can purchase from your website.

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